art for art sake
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L'art Pour L'art

$ 1,000,000.00

L’art Pour L’art is a tribute to the magic in the mundane. Now I’m off to chase the wind regardless of the consequences.

1 in stock


Title: L’art Pour L’art.

Size: 80cm width x 80cm height.

Medium: Digital NFT + Original Signed Print.

Number available: 1 of 1.

L’art Pour L’art translated from the French language means “Art for art’s sake”. This term is supposed to be a summary answer to the question of what art is supposed to be in all of its complexity. Art history and theory has boiled this complexity down into a faint shadow of all that art was, is and can be. A mere shadow that reduces the soft power of art into a mere reflection of the modern world and experience.

It is no mistake that this idea about art for art’s sake has been thrust into the human psyche. The mundane is pushed forward and the profound is relegated to the village peasant of art theory. E.H Gombrich stated in his book”The Story of Art” that “There really is no such thing as art. There are only artists.”

The view of art theory and history culminating in the art for art’s sake narrative is strikingly narrow and restrictive. Gombrich’s reductive attempt at explaining art history was an attempt to introduce the problematic at the heart of the discipline.

The mundane is promoted to the top. To answer why it is promoted to the top in the modern world we could ask many conspiratorial questions or we could look to the collectors, galleries and other power brokers in the world of art. Maybe art for art’s sake is safe and therefore appealing. As an artist I am like a magician and if there is indeed power in the mundane, then this is my tribute to it before I go back off the track and chase the wind regardless of the consequences.


90 Days Guarantee

Buying art online can be a daunting process and it is our aim to make it an easy decision to make. If for any reason you decide that you aren’t happy with the art you receive or you simply change your mind within the first 90 days, we will be happy to give you a full refund (see our returns policy for more information).

Creative Process

Bjorn works with Gwylym to decide the subject of the artwork. In some cases Bjorn takes the photo according to what they have both decided. In other case Gwylym sources existing images.

The base photo is run through one or several Artificially Intelligent Neural Networks to combine layers with other textures chosen by Gwylym. Gwylym changes the computer code in the Neural Network to create recipes of different weights and number of layers. The art is then edited in various ways by Gwylym until he is happy with his artistic vision.


We work with professional printing companies to ensure the quality of our artwork. It should be mentioned that depending on your screen type and calibration the delivered art may differ slightly to what you see on your screen.

Artwork care

We use UV-resistant inks but you should always be careful where you hang your art so as to keep the art safe. Try to avoid direct sunlight–this is the same for all art that you collect.


We take special care to ensure that your original artwork reaches you in perfect condition by using the correct packaging and reliable shipping courier. However, if something goes wrong, please let us know and we will be happy to help (see our shipping policy for more information).


The art will be printed using the finest quality inks and canvas and signed by the artist. A certificate of authenticity will be shipped with the artwork.


The NFT (Non Fungible Token) will be minted on a blockchain and ownership transferred to the buyer. A secure link will be sent to the buyer upon receipt of payment.

NFT minting explained.